As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.). Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors.
And as most healthy sites are growing, building, adding new content, there will always be new critical/important tasks to work on. Basically, unless a site is COMPLETELY static, SEO is an ongoing process. Now, this may lead you to think that an SEO audit is a one-time thing where, once you’ve completed the most important fixes, you can simply sit back and watch the money roll in.
Your ideal keyword should be somewhere in the middle, with medium difficulty and medium volume. Your competitor has X products (keywords) each one giving different results. By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable.
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A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website. I aimed to make this SEO audit checklist universal, covering all major steps of a technical SEO audit. But you can adjust the approach to align with your unique needs and goals.
- A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.
- It’s all about boosting rankings and driving more organic traffic.
- Understand any site’s backlink profile and discover link building opportunities.
When done right, it gives you the clarity and confidence to invest where it matters most. Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.
Crawl Your Site for Technical Errors
However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.
These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics.
Website Accessibility Checklist
If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs SEO Anomaly $200/month. Pro Claude users get access to the Projects feature within Claude. To do an efficient SEO audit, you also need a structured approach. However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush. Conductor offers custom pricing based on the number of total web pages you need to audit. You can distribute the number of pages across multiple websites.
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