A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, BHS Links you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic.
How to Manage On-Page SEO at Scale
Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations. Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance of an SEO strategy and outline its main elements. We’ll review each stage of the planning process, highlighting the most important things to consider.
- This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store.
- You mention that there are different types of chocolate you can use to make the cake.
- Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses.
- It should be concise and engaging, offering enough information to entice users without overwhelming them.
- Are there links to pages you could add to help visitors find information they need?
Non-keyword-related on-page SEO
You must avoid stuffing your target keyword in every image alt tag in your content. Google will surely penalize you if they notice that you’re stuffing keywords. We know the saying, “Content is king.” and yes, good content can do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage is about, but HTML header tags also create a pleasant user experience. This is because header tags subdivide your content into logical paragraphs, making them easier on the eyes.
On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential. After indexing, search engines rank pages based on relevance, quality, and user experience. Pages that best match a search query appear higher in results, driving more clicks.
For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO.
Gaining market share in the real estate space can also be difficult, making on-page SEO important to reaching your goals. Using in-depth keyword research, we can create content strategies in the real estate space that help you stand out and become a thought leader in your market. This includes elements that affect the optimization and proper operation of the website, such as site speed, mobile-friendliness, crawlability, and more. If you focus on building a ton of links but have no quality content, then you can’t expect others to link back to you. Internal linking also helps readers to find and discover other pieces of content and different pages on your website.
Leave a reply