While we work on articles, they have the “In progress” label until they get published. We use Ahrefs to estimate how much monthly traffic the top 3 URLs are getting. This sets a solid benchmark for how much traffic we could expect to get if we were able to rank our pages in the top 3.
How is SEO different from SEM and PPC?
But I DO recommend going after keywords with an above-average CPC. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. And you’ll get a list of questions that people are asking online about that topic.
Optimize Your Content for UX
Try to get backlinks from relevant sites that have high-quality content. Header tags help to identify the headings and subheadings of your content. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on.
Once you’ve aced these aspects, you can then research the other SEO tactics and strategies. SEO is not something that you do SEO Anomaly once and just expect it to last. This is a continuous effort and you should be ready to keep investing your time and effort in it in the long run.
- Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities.
- You can hire an expert to optimize your website, review our SEO checklist, and take your own steps to improve your website’s SEO.
- Publish blogs and other in-depth content that signals your authority on topics related to your brand.
- You can continue to break down topics into additional subtopics to help drive your keyword research.
- To improve SEO, Technical SEO digs deeper into the server and code.
- People leave reviews → G2 landing pages are populated with more content → Google ranks the G2 pages → Page gets traffic → More people see it → More people leave reviews → Repeat.
On Coursera, you’ll find a variety of courses and certificates to sharpen your SEO skills, like the University of California, Davis’s Search Engine Optimization (SEO) Specialization. Get started now with this five-course series to help you build your skills in marketing, influencing, and data analysis. Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website.
To create your content mind map, you will need to brainstorm the main topics and subtopics for your blog or website. The goal of the mind map is to drive keyword research, content production, and overall content strategy. Free tools that you can connect to Squarespace, like Google Search Console or Bing Webmaster Tools, can help you get started. You can also review your website’s keyword analytics to find out which terms are already driving visitors to your website. Several major Google search engine changes starting in 2011 changed the SEO industry forever. In particular, Google updates started to target (and punish) spam and low-quality websites.
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