If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings. The key is to add internal links where they make sense to your high-priority pages. That way, Google and alternate search engines can see that my page covers my topic in-depth. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. At this point your list of keywords should be A LOT shorter than when you first started.
Reduce duplicate content
Produce original content, from research-based blog posts to interactive tools, to generate interest and attract authoritative backlinks. You will struggle to acquire backlinks without original content (or content that does it better than anything else). Off-site optimizations include acquiring reputable backlinks, claiming and optimizing local listings, managing online reviews, and engaging in online communities.
Best SEO tool for link building and visualization
For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions SEO Anomaly and heading ideas. When you’re done, you can collaborate with team members or export straight to WordPress.
- The average business spends $497 on SEO every month according to analysis from Backlinko.
- To get an idea of how well the images on your site are optimized, run an audit using our Site Audit tool.
- If you’re just getting started with it, this beginner’s guide to Data Studio will be helpful.
The search engine often employs mobile-first indexing, which essentially means that it crawls the mobile version of your site in order to determine how it should rank amongst its results. That’s why the mobile version of your site deserves your undivided attention. Another essential element of SEO is ensuring that all searchers can reach your site and have a positive user experience. In today’s world, over 50% of all traffic comes from mobile devices. That means that it’s well worth your while to ensure that your site is mobile friendly.
The person you delegate to this job will contribute cross-functionally more often than not. When analyzing local websites, Google looks at the proximity to a searcher’s location. With the rise of local searches containing the phrase “near me,” it’s only fair that Google will try to present the closest businesses first. Up until now, we focused on getting a site rank in search results in general. If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically.
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